Lego abruptly removed its chief executive Bali Padda after just eight months, replacing the 61-year-old Briton with a younger Danish industrialist in a battle to become the world's biggest toymaker.
The Danish company said it had appointed Niels B. Christiansen, 51, who joins Lego after nine years as CEO of Danfoss where by focusing on digitalisation he increased sales and turned the firm into a global leader in energy efficiency.
Lego is hoping Christiansen can revive its flagging growth by increasing sales in Asia and fully embracing the digital era.
Founded in 1932 by Ole Kirk Kristiansen, his grandson Kjeld Kirk Kristiansen is now the main family representative at Lego.
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