A desire to meet the expectations of consumers, readiness for constructive dialogue and provision of high-quality services are the main priorities of UMS mobile operator. An important guideline in this direction is analysis of the market of mobile services, competitive offers, and most importantly - study of the degree of customer satisfaction, their opinions and wishes.
As experts say, today the main global trend in behavior of users of modern communication networks is growth of mobile traffic use. In particular, according to the next Cisco report "Visual Networking Index: global forecast for mobile traffic", 5.5 billion people will have used mobile phones by 2021 - which means that the number of potential users of mobile Internet will be approximately the same. At the same time, such factors as steady increase in the number of users of mobile devices, mobile communications, mobile video, connections to Internet of things, as well as growth of data transfer rates and consumption of mobile video will be the drivers for the growth of mobile Internet volumes. All these factors will lead to a sevenfold increase in global mobile traffic in the next five years.
Similar trends are inherent in the domestic telecommunications market - more mobile device owners use the services of the worldwide network, and the demand for mobile Internet increases accordingly. This is confirmed by marketing research conducted by UMS.
UMS, being a client-oriented company, uses different ways of working with the target audience. Along with the traditional tools, UMS actively uses the most modern means of conducting research to study the needs of consumers. Such studies are conducted on a regular basis and cover various vectors of subscriber loyalty measurement.
- According to the results of a survey conducted by UMS among 2500 respondents in order to identify consumer preferences, about 70% of them announced the need to bring to the market a product with a large amount of Internet traffic. Such consumer preferences are understandable - today the mobile Internet has become an integral part of everyone's life. In order to meet the wishes of our customers, we developed and launched a new action on April 21, which implies two and a half times more Internet traffic at the same price when buying Internet packages, Commercial Director of UMS LLC, Sayodjon Matkarimov said.
Other options of the company also reflect the needs of different categories of the population, whether they are active subscribers who need to make a significant number of voice calls or young people who constantly use innovative services of UMS, or those who want to regulate independently the expenses for mobile operator services, etc. The company takes into account the interests of subscribers of different regions, introducing for them various activities.
In addition, constant measurement of the degree of customer satisfaction, desire to improve the quality of services, introduction of new products simultaneously with the active development of networks allow UMS to meet the expectations of consumers and are an effective incentive for its further development.
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